Cap-and-Trade Interests Try to Break Through Health Care Clutter

With health care town halls continuing to dominate the August recess, energy and environmental interest groups are making an aggressive lobbying push to bring the climate change debate to the fore. The ACCCE launched a $1 million, two-week national ad buy Friday. The ad campaign, called “Real People, Real Stories,” will largely air on cable networks. Still, ACCCE Senior Vice President of Communications Joe Lucas acknowledges that grabbing the public’s attention is difficult while the health care debate is front and center at town halls across the country.

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