News & Events Archive
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May 12, 2010
ACCCE Statement on Introduction of Kerry-Lieberman Legislation
American Coalition for Clean Coal Electricity (ACCCE) President and CEO Steve Miller released a statement in response to today’s introduction of new climate change legislation by Senators Kerry and Lieberman.
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March 16, 2009
Clean Coal in Adweek
This week, the ACCCE is breaking a new TV commercial, "Percussion at Work," part of its year-and-a-half-year-old "America's power" campaign. The timely, audio-driven ad focuses on the U.S. workforce, and argues that the economy is inextricably linked to the future of the coal industry.
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March 16, 2009
Coen brothers join debate: Can coal be clean energy?
A national trade group for the coal industry dismissed the ads as negative and unhelpful when the nation needs to maintain affordable and reliable power to pull out of its economic tailspin. "At the end of the day, these commercials have very little to say," said Joe Lucas, spokesman for the American Coalition for Clean Coal Electricity.
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August 17, 2009
Cap-and-Trade Interests Try to Break Through Health Care Clutter
With health care town halls continuing to dominate the August recess, energy and environmental interest groups are making an aggressive lobbying push to bring the climate change debate to the fore. The ACCCE launched a $1 million, two-week national ad buy Friday. The ad campaign, called “Real People, Real Stories,” will largely air on cable networks. Still, ACCCE Senior Vice President of Communications Joe Lucas acknowledges that grabbing the public’s attention is difficult while the health care debate is front and center at town halls across the country.
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February 08, 2010
Coal ad blitz launches new spot as industry sees political gains
An advertising campaign that previously pushed the phrase "clean coal" launches new spots this week focused on jobs and low-cost power, the latest offering in a three-year, nearly $120 million effort to sell Congress and the White House on coal's future. Increasingly, there are signs that it is working. Top policymakers, including President Obama, are echoing a key message from the ads, that technology in the future could reduce coal's carbon pollution and keep coal a part of the energy mix.
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Coal provides 60.2% of the electricity in Michigan. Natural gas and petroleum combine to produce less than 39.8% of the total power. Learn More
